Communicating Strategy (repost)

Generally (according to research) only 5 percent of employees understand their organization's strategy. If only 5 percent of your organization understand your strategy...whose strategy are the other 95 percent implementing? Phil Jones', "Communicating Strategy" is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.