Larry Percy "Strategic Integrated Marketing Communications"
English | 2008-04-30 | ISBN: 0750679808 | 375 pages | PDF | 5,4 MB
English | 2008-04-30 | ISBN: 0750679808 | 375 pages | PDF | 5,4 MB
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences.