Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret Hogg, "Consumer Behavior: A European Perspective"
English | 2006 | ISBN: 0273687522 | 731 pages | PDF| 31,2 MB
English | 2006 | ISBN: 0273687522 | 731 pages | PDF| 31,2 MB
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues.